Alethea AI is launching a decentralized Artificial Content material Community to trace the utilization and mental property of AI-generated content material. The corporate plans to supply a big selection of content material, together with however not restricted to face-swapped deepfake movies.
Alethea is a manufacturing studio for AI-generated content material, having beforehand launched a video that includes Binance’s CEO Changpeng Zhao’s face in a martial arts setting. Different content material features a video on local weather change, made to problem the destructive fame of deepfakes.
Artificial content material is usually criticized for its potential influence on pretend information. These movies use AI-based voice and face reconstruction to make realistic-looking clones of essential figures. Whereas usually used just for memes, some argue that they could be used for manipulating media.
With the Artificial Content material Community, Alethea is making an attempt to introduce a mechanism for clearly disclosing AI-generated content material and solely permitting it with the consent of the individual being proven.
The platform makes use of blockchain expertise to take care of data of possession and permission for utilization, along with making certain that the creators personal the rights to the AI software program they use. Will probably be powered by Alethea’s native token, which goals to introduce incentives for the varied interactions between the ecosystem’s gamers.
Along with face-swapping deep fakes, Alethea desires to empower its customers to create different kinds of content material. For instance, followers of a sure celeb might use Alethea to create movies of them doing explicit actions: dancing, studying a guide, or making motivational speeches.
All movies created with Alethea will likely be labeled as satirical and can embody watermarks to obviously distinguish them from true content material. The venture’s said objective is to democratize entry to AI, permitting inventive expression by way of the expertise in a way that will not violate the rights of the folks concerned.